We talk a lot about the unbanked people, but there might be a larger group that is much more likely to adopt cryptocurrency short term. An innovative and playful group that knows how to use the internet: Children.
29.3% of the world’s population is under 18 years old. These are the most sophisticated users of apps like Instagram, Snapchat, Kik and other apps you may not even have heard of, such as Zenly and TikTok. They engage primarily in local groups but some of the communication is also global. Children use apps in an intelligent way, impossible to imagine. Although most adults still communicate via SMS or email, they communicate via the full functionality of smartphones. live feeds involving multiple people (Instagram Live, TikTok) with whom their friends can talk to each other. Children have developed sophisticated ways to discover themselves on these platforms. They invented social games, where a person will gather profile information from hundreds of interested participants to incorporate them into a public Instagram story in order to be able to find each other. Kids are extremely good at online marketing. While adults only upload content, children send a message directly to each of their friends when they share something and ask them to interact with their content (by sending them an image to increase their chances of opening it). Children have a lot of free time. Adults do not have time to explore all the features of applications, they simply learn the minimum necessary and move on. The kids will click on and try everything. And once they have learned something weird, this information spreads quickly within the group. Today’s kids include virtual products and in-app purchases. The child players will know Fortnite V-bucks and WoW gold. Other Kids Kids buy skins for their online avatars and various upgrades to their apps. Children love to be pseudonyms on the Internet. They hate platforms like Facebook where they have to use their real name and everyone can see who their parents and siblings are. If you give this group a pseudonym currency, they will definitely prefer that.